IPN Knowledge Resources

AI for Non-Profits Toolkit

Comms / Social Media Leads

Where AI can help ?

Generate posts and captions

Repurpose reports into visuals

Write email blasts

Create video scripts

Localize content

Recommended tools for Social Media Leads

Recommended tools for Social Media Leads

ChatGPT (Write for Me CustomGPT)

– Draft emails, social posts, and reports – Rewrite or shorten content instantly – Maintain brand voice and style

Canva AI

- Generate campaign posters, flyers, infographics - Auto-resize for each platform - Use Magic Write to pair visuals with captions

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Explore more tools for Social Media Leads

Explore more tools for Social Media Leads

Category

Tool Name

Description

Key Use Cases

Website

Tutorials

ChatGPT (Write for Me CustomGPT)

A writing-focused AI assistant tailored to help draft emails, blogs, reports, and more..

– Draft emails, social posts, and reports – Rewrite or shorten content instantly – Maintain brand voice and style

Tutorials

Jasper

Generates high-quality social media captions, blog posts, and campaign copy tailored to your brand voice.

- Generate donor-centric stories - Write engaging captions and long-form blogs - Brainstorm fundraising campaign ideas

Tutorials

Copy.ai

AI-powered marketing copy tool that helps generate captions, social posts, email newsletters, and taglines.

- Draft social media and email content - Repurpose blog content into tweets - Create ad headlines

Tutorials

Writesonic

AI writing assistant ideal for social media captions, landing pages, ads, and press releases.

- Create SEO-friendly articles - Generate LinkedIn posts - Localize messaging in multiple languages

Tutorials

Anyword

Optimizes content for performance using predictive analytics and audience targeting.

- Write data-backed ads and headlines - Target specific donor segments - A/B test content versions

Tutorials

Canva AI

All-in-one design tool with AI text-to-image, Magic Write, and automatic formatting for social media visuals.

- Generate campaign posters, flyers, infographics - Auto-resize for each platform - Use Magic Write to pair visuals with captions

Tutorials

Adobe Firefly

AI-powered creative tools for image editing, background generation, and visual enhancements.

- Create branded social graphics - Remove or add objects in photos - Stylize visuals for campaigns

Tutorials

Crello (VistaCreate)

Design and animation platform with templates and AI image enhancement tools.

- Produce short animated videos - Use templates for IG/FB posts - Enhance images with filters and overlays

Tutorials

Lumen5

Converts blog posts or text content into engaging videos for campaigns and social storytelling.

- Turn impact stories into video - Generate visual reports for social media - Use templates for YouTube and LinkedIn

Tutorials

InVideo

Drag-and-drop AI video creation platform for social media campaigns, storytelling, and explainers.

- Create reel-style videos - Add subtitles and branding - Collaborate across teams

Tutorials

Pictory

Transforms text and long videos into short branded clips using AI summarization.

- Create bite-sized donor stories - Highlight impact from field footage - Auto-caption and cut highlights

Tutorials

Buffer AI Assistant

Social media publishing platform with built-in AI for post creation and timing optimization.

- Auto-generate post captions - Suggest best posting times - Create consistent content calendars

Tutorials

Hootsuite OwlyWriter AI

AI assistant within Hootsuite that creates post ideas, repurposes content, and suggests hashtags.

- Draft posts for trending topics - Reword press releases for social - Schedule across channels

Tutorials

Later

Instagram-first scheduler with AI caption writing and analytics features.

- Write optimized IG captions - Preview feed aesthetics - Hashtag suggestions and AI auto-posting

Tutorials

RiteTag

Part of RiteKit suite that gives instant feedback on hashtag effectiveness.

- Test hashtags for engagement rates - Schedule hashtag-rich posts - Optimize for Instagram and Twitter

Tutorials

AnswerThePublic

Search listening tool that shows what people are asking around your cause topic.

- Find content ideas from real questions - Write social posts that address audience concerns - Build awareness content

Tutorials

Metricool

All-in-one platform with AI-based reporting and content strategy insights.

- Track audience growth and engagement - Monitor multi-channel content performance - Optimize timing with AI

Tutorials

Socialbakers (Emplifi)

AI-driven platform for tracking content effectiveness, audience segments, and sentiment analysis.

- Segment donors by behavior - Benchmark against similar causes - Evaluate emotional response to posts

Tutorials

Brand24

Real-time social listening and reputation monitoring powered by AI.

- Monitor brand mentions - Track sentiment and influencer reach - Respond to online engagement

Tutorials

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Adoption Tips

Test tools on one platform first

Ensure brand tone is consistent

Use captioning/translations for accessibility

Review AI-generated public content thoroughly

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